Client: Kaiser Permanente
Role: Lead designer (independent contractor)
I was contacted by Kaiser Permanente, Georgia Region, with the task of redesigning its quarterly catalog of wellness classes. The goals were to enhance the reader's navigation of the catalog, to showcase the variety of classes offered, and to reflect Kaiser Permanente's key brand traits of clarity, simplicity, vibrancy and approachability.
To achieve these, we restructured the categories of information to best fit the user's needs, and simplified the design elements by incorporating white space and strategically applying the color palette.
The redesign was well-received by the Kaiser Permanente team and their customers.