Parkway Bakery and Tavern has been a food and beverage fixture in New Orleans since 1911. Known most for its poor boy sandwiches (or “po-boys”), it also sports a hefty menu of New Orleans favorites like gumbo, bread pudding, and of course, plenty of cocktails, beer and wine.
But it’s the poor boy sandwich — and the hard times that created it — that Parkway honors most. You can see this posture in the creativity and quality of their food for “real” people, in the way they came back after Katrina put 10 feet of water in their building, and in their enduring tagline, “Parkway for Poor Boys.”
When Parkway decided to work with RAPJAB on creating a consistent brand presence, it was from this grit and heart that their new logo emerged: the strong and approachable Clarendon typeface paired with a simple rendering of the early Ford model that sits on the patio, all complemented by a color palette drawn from their building and Mid-City neighborhood.
+ RAPJAB - Creative agency (account management, strategy, creative direction)
+ Adrianne Kimbell - Logo design, visual standards, Tavern menu design