F&W Forestry

Branding

The Situation

F&W, a renowned forest resource management and consulting firm, has evolved from a Southern, small-town operation to an international, high-tech enterprise. With a strong reputation built on trust, F&W now leverages investment savvy and a blend of forestry and business expertise to maximize client value. Naturally, to reflect this expansion, they needed to update their brand identity and supporting communications.

The Solution

To reinforce F&W's trusted brand, we modernized the badge, simplifying its design for a bolder, cleaner look. We refreshed the green hue with a modern color palette, and incorporated forest photography in a bold style to evoke a sense of stability and confidence.

My Role

Senior Designer with Soloflight Design. I designed the logo, brand standards, newsletter template, digital presentation, stationery suite, and website.