The Situation
In the past, Kaiser Permanente Georgia issued an 84-page booklet to pregnant members. To make this healthcare information more accessible to members and easier for the marketing department to update, KP wanted a website to replace the booklet. Additionally, KP wanted an updated look for their maternity materials.
The Solution & My Role
As the lead designer (independent contractor), I partnered with a copywriter to update the look, feel, and tone of the maternity communications. I used Kaiser Permanente’s vibrant color palette to create a library of optimistic graphics and bold color blocking. I developed the site navigation and architecture; and I designed the website based on KP’s existing Wordpress theme and corporate style.
