Palmisano Building & Construction

Branding

The Situation

As New Orleans-based Palmisano Building and Construction grew in services and logos – from consulting to construction to contractor – it reorganized under a singular entity,“Palmisano.” This shift toward unity prompted a need for a branding overhaul.

The Solution

We decided to retain the simplicity and equity of the previous marks by utilizing a similar strong typeface and horizontal rules. Inspired by the Palmisano manifesto, we fleshed out the brand by creating submarks, patterns, and governing guidelines.

My Role

Lead Designer (independent contractor), with RAPJAB Agency. I designed the logo, submark, patterns, layout standards, and brand guidelines.